Meet the Obama campaign’s $250 million fundraising platform

The numbers

6 month life span
$250 million dollars, 4,276,463 donations
81,548,259 pageviews, 17,807,917 unique visitors
60% faster time to paint than previous platform
240 a/b tests, 49% increase in donation conversion rate
1,101 frontend deploys
4,000 lines of JavaScript
23% of traffic is mobile (including tablet)

The web stack

  • Static HTML pages generated by Jekyll
  • Served by Akamai CDN, origin hosted on Amazon S3
  • Version control with GitHub
  • Conversion optimization with Optimizely
  • LESS for CSS preprocessor, JavaScript compiled by CodeKit
  • Redundant, REST payment processor

    read more here

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